I help women consultants build trust AI can't manufacture
Thought leadership that proves you're the real deal
Positioning that sets you apart
Clarity on what makes you the obvious choice – so the right clients recognize your value before you ever have to explain it.
Marketing that builds trust
Content and communications that do the work before the sales conversation – so prospects arrive already believing in you.
A partner who gets it done
Strategy, execution, and accountability in one place – so marketing happens consistently, without you driving it.
The market has changed.
Has your marketing?
You built your consulting business on expertise, relationships, and reputation. Clients came through word of mouth, backed up by a quick check of your website or LinkedIn profile. Your track record filled your pipeline.
But now the market has shifted.
Sales conversations that used to close are stalling. Prospects engage, seem interested – and then go quiet. Meanwhile, you're deep in client work with no time or headspace to figure out what works now.
AI has made it easy for anyone to sound polished, credible, even expert. Which means sounding expert is no longer what sets you apart.
The consultants who'll stand out from here are the ones whose marketing builds trust in ways AI can't replicate.
Hi, I'm Sue.
Your marketing should reflect the depth of your consulting work. For most consultants, there's a gap between the quality of the work and how you communicate it – and that gap is costing you.
I close that gap. Whether that's a focused intensive to get your positioning sharp, an ongoing partnership to keep your marketing moving, or a strategic copywriting project that needs a senior pair of hands – I work with a small number of consultants at a time and I hold the whole picture: positioning, thought leadership, content, communications.
What clients say
Sue is the person who steps up when things feel unclear — she brings order, clarity, and momentum. She's reliable to the core, a sharp strategist, and someone whose opinion I value immensely. I could not recommend Sue more highly.
Darby Days
Performance Specialist
I appreciate Sue's ability to quickly distill complex or nebulous topics. If you're worried she won't be able to capture what you do or who you are, prepare to be pleasantly surprised.
Meghan Lynch
Six Point Strategy
She was able to articulate all the things I wanted to say but just couldn't get out on paper.
Rhiannon Hendrickson
PR for Good
My website now clearly identifies and appeals to my ideal clients, and they understand the value of working with me right away.
Anna Kate Anderson
Executive Coach
Having spent time thoroughly understanding my business, my team, me and my clients — rather than hoping I'm getting it right, I feel the time I allocate to marketing is time well spent. Because of Sue I'm seeing results and having fun.
Laura Joyce
Financial Planner
How we can work together
Premium Positioning Intensive
For consultants who need clarity on what sets them apart. A 30-day strategic engagement. Two half-day strategy sessions followed by a complete positioning strategy, thought leadership direction, and 90-day roadmap.
Strategic Marketing Partnership
For consultants ready for an embedded strategic partner who holds the whole picture. Your positioning, thought leadership, content, and communications – developed and delivered as one coherent system.
Thought Leadership Content
Subject to availability. I take on a small number of content projects each year for consultants who want their expertise to do more work for them. Website copy, LinkedIn profiles, article series, email sequences.
Built on what AI can't replicate.
Original thinking
Every experienced consultant has something distinctive about the way they work – the values it's rooted in, the experience behind it, the way they think. Most can't see it because they're too close. I surface those nuggets and turn them into content with real depth – the kind AI can't replicate.
Lived experience
I've spent years working alongside consultants through major transitions – scaling, repositioning, stepping into thought leadership. AI can assimilate information, but it will never have lived experience. Experience shapes every recommendation. It's pattern recognition you can only get from the inside.
Human connection
Sometimes you need strategy. Sometimes you need someone who gets on a call and says 'I know this is hard – here's what we should do.' The relationship is key. The investment in your success is personal.
The conductor
I join up the pieces – positioning, content, communications, client experience – and make sure it all keeps moving across your priorities, deadlines, and your life.
Sound familiar?
I'm doing great work but nobody outside my client base knows I exist.
I don't want to sound like everybody else – or like ChatGPT.
I know I should be doing more with my marketing but I don't have the headspace.
I'm good at what I do but I can't seem to communicate that.
I know I should be doing thought leadership but I don't know where to start.
These are the conversations I'm having with women consultants right now. If they sound like the ones in your head, let's talk.
Book a callNot sure where to start?
If you're a consultant who knows your marketing doesn't match your expertise – let's have a conversation about where you are and what might help.
Book a call