Positioning & marketing strategy for executive coaches & consultants
Show you're the obvious choice
before the first conversation
Positioning that sets you apart
Clarity on what's different about you, so the right clients recognize your value and know you're for them.
Marketing strategy that builds trust
Content and communications that do the hard work, so prospects arrive already believing in you.
A partner who gets it done
Strategy, execution, and accountability, so marketing keeps moving, even when client work takes over.
The market has changed.
Has your marketing?
You built your executive coaching or consulting business on expertise, relationships, and reputation. Clients came through word of mouth, backed up by a quick check of your website or LinkedIn profile. Your track record filled your pipeline.
But now the market has shifted.
Sales conversations that used to close are stalling. Prospects engage, seem interested, and then go quiet. Meanwhile, you're deep in client work with no time or headspace to figure out what works now.
AI has made it easy for anyone to sound polished, credible, even expert. Which means sounding expert is no longer what sets you apart.
The executive coaches and consultants who'll stand out from here are the ones who are clear about what makes them different, and make sure the market can see it.
Hi, I'm Sue.
You're good at what you do. Saying so, in a way that connects with someone who hasn't met you, is harder. And when you're deep in client work, you don't have time to figure it out.
I close that gap, whether that's a focused intensive to get your positioning sharp, an ongoing partnership to keep your marketing moving, or a strategic copywriting project that needs a senior pair of hands.
I work with a small number of clients at a time and I hold the whole picture: positioning, thought leadership, content, communications.
What clients say
How we can work together
Premium Positioning Intensive
For executive coaches and consultants who need clarity on what sets them apart. A 30-day strategic engagement. Two half-day strategy sessions followed by a complete positioning strategy, thought leadership direction, and 90-day roadmap.
Strategic Marketing Partnership
For executive coaches and consultants ready for an embedded strategic partner who holds the whole picture. Your positioning, thought leadership, content, and communications, developed and delivered as one coherent system.
Senior Copywriting Projects
Subject to availability. I take on a small number of copywriting projects each year for clients who want their expertise to do more work for them. Website copy, LinkedIn profiles, article series, email sequences.
What you get when you work with me
Original thinking
Every experienced executive coach or consultant has something distinctive about the way they work: the values it's rooted in, the experience behind it, the way they think. Most can't see it because they're too close. I surface those nuggets and turn them into content with real depth.
Judgment across the whole business
Marketing decisions are rarely only marketing decisions. They touch your offers, your pricing, who you hire and what you say no to. I've spent years working alongside executive coaches and consultants through major transitions: scaling, repositioning, stepping into thought leadership. Bring me the whole question. I'll tell you what I think.
Human connection
Sometimes you need strategy. Sometimes you need someone who gets on a call and says 'I know this is hard. Here's what we should do.' The relationship is key. The investment in your success is personal. My clients stand taller in their own positioning and talk more confidently about their value.
AI, put to work properly
AI is only as good as the thinking it's given. So I build yours in: a content library of your ideas that can be repurposed, your voice captured in a form your team and your tools can use, and a plan for being found and recommended by AI search.
Sound familiar?
I'm good at what I do but I can't seem to communicate that.
I'm doing great work but nobody outside my client base knows I exist.
I don't want to sound like everybody else, or like ChatGPT.
I know I should be doing more with my marketing but I don't have the headspace.
I need someone to think this through with, and to make sure it happens.
These are the conversations I'm having with executive coaches and consultants right now. If they sound like the ones in your head, let's talk.
Not sure where to start?
If you know you're good at what you do, and you need more people outside your network to know that, let's have a conversation about where you are and what might help.
Book a call