Streamline LinkedIn Content Creation: Unlock the Power of ChatGPT
Updated: May 19
Is ChatGPT-fatigue a thing? If so, I’ve definitely got it. So much so, I hesitated about adding to the noise with yet another AI-focused blog post.
Like everyone else, I got really excited the first time I tried it out. Drop in a content idea and watch the robot churn out an article? It seemed too good to be true. And then I read the article and realised actually it was.
But over the last few months, I’ve thoroughly tried and tested ChatGPT for every stage of the LinkedIn content generation process. As a result, I’ve, come up with some prompts that have helped me streamline content creation both for myself and my clients.
So this post is a round up of how I’m using ChatGPT right now, including my favorite prompts, and a checklist to help you review the quality of your posts before you unleash them on the world.
I hope you find it useful.
ChatGPT Pros & Cons
Lots of internet inches have been dedicated to the pros and cons of ChatGPT, so I’m not going to reinvent that wheel here. Having said that, it would be irresponsible to not acknowledge its limitations.
For me, ChatGPT is most useful for idea generation and getting you started when faced with the dreaded blinking cursor.
The thing that worries me most, is, at the time of writing, it’s pretty much impossible to be sure where the information has come from, and that it’s actually true without time-consuming verification.
There’s enough trash on the Internet. My heart sinks to think about how much more there will be now content creators are spewing out unverified AI-created articles.
Even if you copy and paste in your own content and ask ChatGPT to create an article or blog post, it has a tendency to change the meaning of your sentences so you need to check really carefully that the information is still true once it’s been AI-ed.
Additionally, content created using ChatGPT tends to be generic, riddled with cliches, and overly salesy.
The job I do for my clients aims to provide their potential clients with a window into their brain and process. If you’re simply regurgitating all the information that all your competitors are also churning out, you’re never going to stand out in a crowded market.
And finally, at the time of writing, ChatGPT only indexes information up to October 2021. So you need to be sure to add in the latest information to bring your content up to date.
So, I’ve done my duty and warned you to use this tool judiciously. Personally, I’ve found it useful to approach the use of ChatGPT in the same way I approach living with my teenaged kids. If I keep my expectations fairly low, I get to be pleasantly surprised when it does something useful.
ChatGPT for LinkedIn Ideas Generation Prompts
All doom and gloom aside, I have started to use ChatGPT for ideas generation. Of course, the information it churns out is only as good as the prompts that go in which is why I’ve generated some good ones based on the content questions I ask my clients.
When you use this list of ChatGPT prompts, you’ll be able to create a range of posts that work best to generate engagement with your network.
These include problem/challenge based posts, belief shifting posts, posts that address a common objection that stops potential clients working with you, common questions that your clients ask you, story-based posts and more.
Some of the ideas ChatGPT churns out are likely to be generic. But usually there are a few pearls in the list that you might not have thought of.
Be discerning, and be sure to add your take on the topic. It’s the points of differentiation that enable potential clients to get to know, like and trust you, which is the whole point of posting on LinkedIn, after all.
LinkedIn Content Best Practice Checklist
If you decide to go further and prompt ChatGPT to create some post outlines, or even write posts for you, you need to be sure they follow a format that covers the key elements of successful content creation.
I've created a LinkedIn best practice checklist to help you.
For instance, you need an engaging hook that sparks curiosity and directly addresses your ideal client.
The main body text should deliver genuine value, demonstrate your authority, and foster trust. It should also be skimmable with lots of white space and include strategic use of emojis, bullets, and typography to enhance readability and engagement.
To encourage engagement you should also incorporate an easy to answer question and a clear call-to-action that guides your clients towards the desired next steps.
Finally you should include some relevant tags and hashtags, and select attention-grabbing images to attract the right people and stop the scroll.
Final words on ChatGPT for LinkedIn...
ChatGPT is a powerful tool that gives you the opportunity to streamline LinkedIn content creation. By leveraging its capabilities, you can tap into a wealth of ideas, overcome content creation hurdles, and enhance your overall strategy.
However, it’s crucial to remain mindful of its limitations and exercise discretion to ensure the content remains accurate, authentic, current, and achieves the outcomes you want for your business.
Consistently engaging potential clients with quality content is one of the most effective ways to attract the right people to your business, but it only works if your content stands out from the crowd.
So by all means use ChatGPT to help you, but make sure your content provides a window into your brain, rather than just being a rehashed version of the information your competitors are also creating.