The key to growing your business is consistent marketing.
That’s the ONLY way to avoid feast and famine.
The problem is, when you’re busy serving clients, it’s the first thing that slides.
Marketing is a complicated beast. There are so many options. Where should you focus?
🤔 Should you overhaul your website?
🤔 Send more email?
🤔 Spend more time networking?
🤔 Tweet umpteen times a day?
🤔 Pitch podcasts?
🤔 Focus on SEO?
🤯 And don’t even get me started on TikTok and Reels!
If your clients are on LinkedIn, that’s an excellent place to start.
✔️ Because if they're on LinkedIn, they’re ALREADY checking out your profile. If it isn’t optimised for conversions, you’re missing an opportunity.
✔️ LinkedIn gives you the potential to ATTRACT clients you would never have meet otherwise. Plus, if you have a strong LinkedIn strategy, by the time you get them on a call, they TRUST you already which cuts out a lot of the awkward getting-to-know-you part of the conversation.
✔️ As well as attracting new clients, Linkedin gives you the opportunity to easily stay TOP-OF-MIND with your network, without being salesy. This leads to more repeat work and referrals.
✔️ LinkedIn is CONTAINED. When you hang out there you’re talking business. And if your brain likes to compartmentalise work and real life like mine does, I’m sure it’ll appeal to you as much as it appeals to me!
Here’s the good news. You don’t need to figure it out on your own.
Join me and a small group of highly motivated women business owners for the
LinkedIn Strategy Reboot!
Week 1: Position your profile
So when potential clients land they know within seconds they're in the right place – and you have the experience & expertise to provide solutions to their problems.
Week 2: Build smart connections
Connect with clients you want to work with and the people who will help you spread the word about your services. Learn how to start genuine conversations, rather than sending salesy connection requests. No one likes that guy.
Week 3: Create targeted content
Regular, high quality content builds the all-important know, like and trust factors without it taking over your life. You don’t need tons of content, you need focused, quality content. You'll also learn how to use AI the right way to streamline your process.
Week 4: Make it easy for your clients to take the next step
Provide potential clients with a really attractive first-date style offer. Yes, I mean a lead magnet. But before you run for the hills, it does NOT have to be a big palaver. You can create a quickie lead magnet that does a powerful job.
BONUS WEEK: Create a personalised lead generation strategy for your business – NEW
Now your LinkedIn machine is working hard to attract and nurture your ideal clients, you'll discover how to use it as part of a lead generation strategy for your business. We'll create a personalised plan to get those shiny enquiries popping up in your inbox.
"Thanks to the program, I'm now better positioned on LinkedIn to attract the kind of clients I want to work with. What I appreciated the most was the personal touch. Sue jumped in with a LOOM video and actionable tips to improve my profile. I highly recommend the LinkedIn Reboot to anyone looking to improve their LinkedIn marketing efforts."
Nancy Frame, Nancy Frame Design
Why should you trust me to deliver this training?
I’m Sue Holloway, a copywriter and content strategist. For the last 5 years, I've helped consultants and coaches attract, nurture, and sign the clients they really want using targeted, high-quality content.
For the past three years I’ve been honing my LinkedIn strategy, so now it’s how I get most of the new clients I work with, plus it’s how I stay top of mind with clients I’ve worked with in the past.
I also provide LinkedIn services for my clients – including content, strategy, and training – so I know what works and what doesn’t.
