Are you struggling to attract your ideal clients?
In the first few years of your business, you were happy to say "Yes!" to less-than-perfect clients to fill your schedule.
But now, you’re frustrated because you've hit a plateau. Many of the people you work with aren’t a great fit.
Maybe they don’t have the exact problem you want to solve. Or they aren’t in the industry you’d like to target. Or they aren’t at the right stage of their business so you’re not getting paid what you’re worth.
You’re stuck on the hamster wheel working really hard for the wrong people. You don’t have time to figure out how to reach the right ones.
3 Truths About Lead Generation
You don’t need *lots* of content. Smart, targeted content you can reuse and repurpose will save you time and clarify your message.
You don’t need to be everywhere. You'll get a much higher return if you focus on one or two lead generation strategies that work for your industry and business.
You don’t need to do it alone. I can help you create a SMART Lead Generation Strategy that takes your clients from first awareness, through building trust, to jumping on a call.
The SMART Lead Generation Framework
We start by creating your STRATEGY.
We define your lead generation goals and identify what’s working (and not) to bring clients into your business.
We audit your past content to identify any that can be reused and repurposed.
We get crystal clear about your ideal client, the problem you solve, your solutions, and value. We dig into what stops your clients from working with you, so we can address objections before they even come up.
Next, we MAXIMISE your marketing channels.
Your marketing should show you understand your ideal client’s challenges, have the expertise and authority to deliver a solution, and paint a picture of how you can make their business – and their life – better.
It should also be optimized for conversions. Your content should attract the right people, provide information to build trust, and clear next steps such as jumping on a call with you.
We review your online presence (and print if applicable) and identify short, medium, and long term goals to maximize your marketing.
It’s time to ATTRACT your ideal clients with targeted content.
We identify the most effective ways for you to attract clients, using content or other strategies.
We choose one social media platform to be your main focus and create a content calendar so you know exactly what needs to happen and when.
We may also choose to repurpose content to other platforms using automation.
We also consider non-content strategies such as networking, relationship building, keynoting etc and put systems in place to capture the leads that come from these engagements.
Now, we nurture your RELATIONSHIPS.
We optimize your LinkedIn connections and persuade your ideal clients to join your email list, building an engaged community of champions and ideal clients.
We create opportunities to build trust by showing up consistently on LinkedIn and by email, so when they’re ready to take the next step, yours is the name they think of.
We also maximize the relationships you make with business contacts in real life through follow-up and keep-warm strategies.
TRACK and review.
Finally, we review key metrics, tweak your plan, and drive more success.
Our aim is to create a long-term strategy and quality content that can be repurposed.
You’ll be able to hand content creation over to your team with the peace of mind that your systems are working hard to achieve your goals.
Hi! I'm Sue Holloway...
What's stopping you from attracting the clients you really want to work with?
→ Perhaps you need a content strategy that aligns your website, social platforms, and email marketing to deliver a consistent message to your potential clients.
→ Or maybe you need to optimize your marketing presence so it takes your clients on a journey from first awareness, through building trust, to reaching out to talk to you.
→ Or perhaps you need regular, quality content so you can get on with what you do best – with peace of mind that your pipeline is taken care of.
For the last 5+ years, I've helped consultants build a powerful marketing machine so they can attract, nurture, and convert the clients they really want to work with.
I'd love to help you create a lead generation strategy so you can build the business you want doing the work you love with clients who light you up – and pay what you’re worth.
How it works
1. Jump on a call
We meet on Zoom or in person to a deep dive into your business. You'll answer a lot of questions! I'll use the answers to create your lead generation strategy based on the SMART framework.
2. Implement your strategy
Your SMART lead generation strategy includes easy fixes and long term plans. If we identify gaps in content you can create this in-house (with support if required) or outsource to my team or other providers.
3. Fill your pipeline.
By consistently implementing your strategy you'll see your pipeline fill up with the people you really want to work with. You can relax about lead generation and focus on building the parts of the business only you can do!
What clients are saying
We experienced a 30% increase in sales using Sue’s case study. It’s professional, evergreen, and packed FULL of results that our customers really connect with. There aren’t many people I’d trust with my customers – but I knew they were in safe hands with Sue.
Lorraine Windsor, The Social Matrix
Download my free guide
The Web Copy Reboot
Optimize your website copy in 5 easy steps – and attract more of the clients you really want to work with.