The SMART Content Approach
We start by creating your STRATEGY.
Want more leads? To raise your profile as a thought leader? To nurture your connections? We start with your business goals and reverse engineer a content strategy that takes your prospects from first awareness to achieving the outcomes you’re striving for.
Next, we MAXIMISE your website and LinkedIn profiles.
Your website and Linked profiles are crucial pieces in your funnel, so we make sure they’re positioned to resonate with your ideal clients by showing you understand their challenges and have the authority to be the solution they need.
It’s time to ATTRACT your ideal clients with targeted content.
We create valuable, reusable LinkedIn and web content that starts conversations with the people you really want to work with. Smart content also weeds out the people who aren’t right for you, saving you time and money on conversations that don’t convert.
Now, we nurture your RELATIONSHIPS.
We optimise your Linkedin connections and persuade your ideal clients to join your email list, building an engaged community of champions and the clients you really want to work with. We create opportunities to build trust by showing up consistently on LinkedIn and by email, so when they’re ready to take the next step, yours is the name they think of first.
TRACK and review.
Finally, we review key metrics, tweak your plan, and drive more success. Our aim is to create a long-term strategy and quality content that can be repurposed. You’ll be able to hand content creation over to your team with the peace of mind that your systems are working hard to achieve your goals.
How it works.
Let's chat!
We’ll start with an intro call where you’ll share all the details about your business, existing content provision, goals, and ideal clients.
Step-by-step roadmap
You’ll get a bespoke report with step-by-step guidelines to optimise your existing social media, web copy, lead magnets, and email marketing, and a content calendar for the next quarter.
Follow-up
We’ll schedule up to two follow-up calls so you can ask any questions that arise, tweak your plan, and keep your strategy on track. I'm also available to you on Voxer and by email throughout our engagement.
